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Signature Insights Blog
SECRET #7: Be Focused
The seventh (and final) secret to becoming better at engaging executive decision-makers and ultimately winning more deals: Be focused. By capitalizing on our strengths as “client discoverers” or “client developers”, we maximize sales success. One problem associated with today’s complex sale is that sales leaders are pulled in too many different directions. But the …read more
What Our Clients Are Saying...
- “Signature Services has impressed us from the start. Their team of experts is not only great to work with but they deliver world-class results. We put them to the test with a campaign targeted at a tough to reach vertical market. Within 45 days they secured appointments with over 20% of our targeted customers! We never would have realized these results with a traditional approach.” Ross Atherton, Solutions Sales Leader, Trane / Ingersoll Rand
- “We have worked with many marketing services firms over our 20 year history; Signature Marketing Services is beyond a doubt the best and most effective firm we have dealt with.” Dean McMann, Senior Partner, McMann & Ransford
- “Signature does an excellent job of working every angle, tracking every detail, and managing each component of an opportunity. Perhaps most importantly, Signature is wonderful to work with. They are responsive, professional, enthusiastic, and committed to excellence. Our sales team loves working with them. That matters.” Jeff Terry, General Manager, National Clinical Excellence Practice, GE Healthcare
- “Working with Signature Marketing Services has had a significant impact… This combination of talents is rare and hard to find!” Thomas Camp, Director, Microsoft (with another company when a client)
- “We were looking to increase our number of leads and build our opportunity pipeline. We engaged Signature’s services due to their proven model for outbound lead generation. Signature was able to connect with senior-level executives at target accounts and engage them in meaningful dialogue about Everest’s value proposition. Their efforts have translated into a steady flow of qualified leads for our sales team. ” Carl Esposti, Principal of Sales and Market Development, Everest Group
- “Signature Marketing has exceeded our expectations…they are opening doors at the C-level that we have not been able to open on our own.” Johnny Brown, Solutions Sales Leader, Trane / Ingersoll Rand
- “My experience has been that at one point she was securing about a 25-30% initial meeting rate….. Signature has played a key role in generating awareness of our solutions and opening the door to start dialog – a launching pad desired by any sales person who’d prefer to be sitting in a prospect’s office vs. dialing for appointments from their desk any day.” Deb Gordon, Client Solutions Manager, GE Healthcare
- “In their first few months working with us, they were able to secure approximately 45 meetings with target customers that we had not been successful in meeting with before…” Marion “Doc” Kotecki, Account Executive, Trane
- “We were able to hold five executive meetings in the span of a two-day period with the help of the Signature team…” Todd Hall, Client Solutions Manager, GE Healthcare
- We were looking to increase our number of leads and build our opportunity pipeline. We engaged Signature’s services due to their proven model for outbound lead generation. Signature was able to connect with senior-level executives at target accounts and engage them in meaningful dialogue about Everest’s value proposition. Their efforts have translated into a steady flow of qualified leads for our sales team.Carl Esposti, Principal of Sales and Market Development, Everest Group