How important are words in the sales process? Are there subtle nuances in how something is described that impact perceptions and behavior more than others? I love words. I love figuring out how to use words to connect to people, engage them in conversation, communicate value, and begin the process of building trust. I love uncovering …read more
Tonya Signa, Founder of Signature Marketing Services, was chosen as one of the “20 Women to Watch in Sales Lead Management” for 2012.
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