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	<title>Signature Marketing Services</title>
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		<title>Sales Messaging that Differentiates</title>
		<description><![CDATA[In a market characterized by increasing commoditization, it&#8217;s becoming more difficult to stand out and get the attention of prospective customers. What were once key differentiators, such as technology and product innovation, are no longer enough to set you apart from the crowd. Without differentiation, it takes more time and money to show prospects why<a href="http://www.signaturemarketingservices.com/uncategorized/sales-messaging-that-differentiates/"> ...read more</a>]]></description>
		<link>http://www.signaturemarketingservices.com/uncategorized/sales-messaging-that-differentiates/</link>
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		<title>How to Master &#8220;Moments of Truth&#8221; in Sales</title>
		<description><![CDATA[Why are sales people spending as much as 40 hours per month creating their own collateral and presentations? Stats from the American Marketing Association reveal that 90% of the materials marketing creates are not perceived as useful&#8230;.and that tell me there&#8217;s a big problem going unsolved in business today. In a new webinar, Tim Riesterer,<a href="http://www.signaturemarketingservices.com/uncategorized/how-to-master-moments-of-truth-in-sales/"> ...read more</a>]]></description>
		<link>http://www.signaturemarketingservices.com/uncategorized/how-to-master-moments-of-truth-in-sales/</link>
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		<title>You&#8217;ve got less than 60 seconds!!</title>
		<description><![CDATA[It hit me tonight as I was developing conversation guides for a new lead generation campaign we will be kicking off soon how very little time we have to catch the interest of our prospects. Bottom line, executives and decision makers are super busy, have more responsibilities than ever before, and are being pressed to achieve greater results in less<a href="http://www.signaturemarketingservices.com/signature-insights-blog/youve-got-less-than-60-seconds/"> ...read more</a>]]></description>
		<link>http://www.signaturemarketingservices.com/signature-insights-blog/youve-got-less-than-60-seconds/</link>
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		<title>Just got the greatest email from a client&#8230;.</title>
		<description><![CDATA[This morning I sent a client an update on our lead generation efforts for him. His response made my day&#8230; Thanks Tonya for the update, these updates are helpful and I will indeed take a look. I also wanted to give you some positive feedback; just had my second campaign-generated meeting this morning, with XXXX<a href="http://www.signaturemarketingservices.com/signature-insights-blog/just-got-the-greatest-email-from-a-client/"> ...read more</a>]]></description>
		<link>http://www.signaturemarketingservices.com/signature-insights-blog/just-got-the-greatest-email-from-a-client/</link>
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		<title>Developing a Market Pursuit Plan</title>
		<description><![CDATA[One of biggest reasons marketing efforts fail is a lack of clarity and focus on two important things: WHO and WHY&#8230;.and a shot gun approach to sustainable revenue and market penetration rarely works. So when we begin working with a new client, we develop what I call a Market Pursuit Plan to laser in on<a href="http://www.signaturemarketingservices.com/uncategorized/developing-a-market-pursuit-plan/"> ...read more</a>]]></description>
		<link>http://www.signaturemarketingservices.com/uncategorized/developing-a-market-pursuit-plan/</link>
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		<title>Keys to a Strong 2011 (hint: Relevance Rules!!)</title>
		<description><![CDATA[I just came across a great blog post on the top 10 keys to creating strong brands (read businesses) in 2011.  #1 and #7 resonate most with me right now because these two directly impact the work we do for our clients: 1. Learn everything about your customers. Understand them at a deep level. Know<a href="http://www.signaturemarketingservices.com/signature-insights-blog/keys-to-a-strong-2011-hint-relevance-rules/"> ...read more</a>]]></description>
		<link>http://www.signaturemarketingservices.com/signature-insights-blog/keys-to-a-strong-2011-hint-relevance-rules/</link>
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		<title>Want Executive Buyers To Take Your Calls? Provide Valuable Guidance</title>
		<description><![CDATA[In a post for The Customer Collective, Kelley Robertson offers &#8220;7 Reasons Decision Makers Won&#8217;t Take Your Calls.&#8221; It&#8217;s a good list. Robertson introduces the perils of sounding like everyone else, using manipulative tactics and mistreating the executive&#8217;s assistant (never, ever do this by the way!). But let me offer one very good reason why<a href="http://www.signaturemarketingservices.com/uncategorized/want-executive-buyers-to-take-your-calls-provide-valuable-guidance/"> ...read more</a>]]></description>
		<link>http://www.signaturemarketingservices.com/uncategorized/want-executive-buyers-to-take-your-calls-provide-valuable-guidance/</link>
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		<title>Time for a Sales Pipeline Reality Check</title>
		<description><![CDATA[It&#8217;s that time of year when we&#8217;re all assessing the strength of our sales pipeline in order to build our plans and budget for achieving next year&#8217;s revenue targets. A critical factor that must be examined is not only the size of your pipeline (in terms of number and size of deals forecasted to close) but the true<a href="http://www.signaturemarketingservices.com/signature-insights-blog/time-for-a-sales-pipeline-reality-check/"> ...read more</a>]]></description>
		<link>http://www.signaturemarketingservices.com/signature-insights-blog/time-for-a-sales-pipeline-reality-check/</link>
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		<title>How will you matter more in 2011?</title>
		<description><![CDATA[As we move into 4th quarter, go-to-market and strategic planning sessions for next year are well underway. For large and small organizations alike, this can be a lengthy and complex process&#8230;one that can be simplified by answering a few important questions: How will we matter more to customers next year than we have in 2010?<a href="http://www.signaturemarketingservices.com/signature-insights-blog/how-will-you-matter-more-in-2011/"> ...read more</a>]]></description>
		<link>http://www.signaturemarketingservices.com/signature-insights-blog/how-will-you-matter-more-in-2011/</link>
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		<title>Want Guidance and Insights? Think Beyond the Campaign</title>
		<description><![CDATA[Some companies think of marketing as a series of discrete events called campaigns.  They move seamlessly between these events, judging them merely on response rates and investment returns. But perhaps such marketing approaches are not as seamless as they seem. The trouble is you can&#8217;t truly capitalize on the learning and insights now being generated<a href="http://www.signaturemarketingservices.com/signature-insights-blog/want-guidance-and-insights-think-beyond-the-campaign/"> ...read more</a>]]></description>
		<link>http://www.signaturemarketingservices.com/signature-insights-blog/want-guidance-and-insights-think-beyond-the-campaign/</link>
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