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	<title>Signature Marketing Services</title>
	<link>http://www.signaturemarketingservices.com</link>
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		<title>What&#8217;s Causing Sales Impotence?</title>
		<description><![CDATA[That&#8217;s the question that John Fox seeks to answer in a recent eBook addressing &#8220;management blunders.&#8221; Fox,  author of The Marketing Playbook, is convinced that most companies don&#8217;t apply the same discipline to marketing that they apply to product development. Result? They fall short of the goals they&#8217;ve set &#8212; or more ambitious goals that<a href="http://www.signaturemarketingservices.com/insights/whats-causing-sales-impotence/"> ...read more</a>]]></description>
		<link>http://www.signaturemarketingservices.com/insights/whats-causing-sales-impotence/</link>
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		<title>Keep It Simple to Strengthen Sales</title>
		<description><![CDATA[In her new book SNAP Selling, my colleague, Jill Konrath, offers some simple truths that are essential to engaging with prospective buyers in today’s difficult and demanding sales environment.  I&#8217;ll be sharing some of her wisdom over the next several months starting with this post.  Jill has a wonderful way of going beyond sales methodologies<a href="http://www.signaturemarketingservices.com/insights/keep-it-simple-to-strengthen-sales/"> ...read more</a>]]></description>
		<link>http://www.signaturemarketingservices.com/insights/keep-it-simple-to-strengthen-sales/</link>
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		<title>Gatekeeper or Door Opener? You Decide</title>
		<description><![CDATA[How do you effectively engage senior decision makers? Engage their executive assistants. “I think there is a tragedy taking place in many of the [sales] training programs in the marketplace,” says Jeff Thull, author of Exceptional Selling. “It’s the simple use of the term ‘gatekeeper.’ It portrays executive assistants &#8212; staff members &#8212; in a<a href="http://www.signaturemarketingservices.com/uncategorized/gatekeeper-or-door-opener-you-decide/"> ...read more</a>]]></description>
		<link>http://www.signaturemarketingservices.com/uncategorized/gatekeeper-or-door-opener-you-decide/</link>
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		<title>Stop the Sales Pitch. Start a Conversation!</title>
		<description><![CDATA[I frequently read blog posts written by Ari Galper, a sales trainer focused on helping salespeople move away from slick &#8220;always be closing&#8221; tactics to approaching prospects in a way that builds trust from the first conversation. He just posted some thoughts on how to move away from &#8220;old sales thinking&#8221; in order to improve<a href="http://www.signaturemarketingservices.com/uncategorized/stop-the-sales-pitch-start-a-conversation/"> ...read more</a>]]></description>
		<link>http://www.signaturemarketingservices.com/uncategorized/stop-the-sales-pitch-start-a-conversation/</link>
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		<title>Want Executive Buyers To Take Your Calls? Provide Valuable Guidance</title>
		<description><![CDATA[In a recent post for The Customer Collective, Kelley Robertson offers &#8220;7 Reasons Decision Makers Won&#8217;t Take Your Calls.&#8221; It&#8217;s a good list. Robertson introduces the perils of sounding like everyone else, using manipulative tactics and mistreating the executive&#8217;s assistant (never, ever do by the way!). But let me offer one very good reason why<a href="http://www.signaturemarketingservices.com/uncategorized/want-executive-buyers-to-take-your-calls-provide-valuable-guidance/"> ...read more</a>]]></description>
		<link>http://www.signaturemarketingservices.com/uncategorized/want-executive-buyers-to-take-your-calls-provide-valuable-guidance/</link>
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		<title>Where are your salespeople focused?</title>
		<description><![CDATA[Are you focused on the right activities, the right market, and the right opportunities? As the President of my company, I often have to wear multiple hats to keep the business running smoothly and make sure our clients are getting results. As a perfectionist, and someone who does not take failure well, I tend to want<a href="http://www.signaturemarketingservices.com/insights/where-are-your-salespeople-focused/"> ...read more</a>]]></description>
		<link>http://www.signaturemarketingservices.com/insights/where-are-your-salespeople-focused/</link>
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		<title>How to Master &#8220;Moments of Truth&#8221; in Sales</title>
		<description><![CDATA[Why are sales people spending as much as 40 hours per month creating their own collateral and presentations? Stats from the American Marketing Association reveal that 90% of the materials marketing creates are not perceived as useful&#8230;.and that tell me there&#8217;s a big problem going unsolved in business today. In a new webinar, Tim Riesterer,<a href="http://www.signaturemarketingservices.com/uncategorized/how-to-master-moments-of-truth-in-sales/"> ...read more</a>]]></description>
		<link>http://www.signaturemarketingservices.com/uncategorized/how-to-master-moments-of-truth-in-sales/</link>
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		<title>Best-in-Class Companies Rely on &#8220;Teleservice Partners&#8221;</title>
		<description><![CDATA[Companies engaged in a complex, business-to-business sale are now relying on &#8220;teleservices&#8221; solution providers more than ever, according to AberdeenGroup. &#8220;With the ultimate goal of focusing their internal frontline sales people on properly identified and nurtured opportunities, Best-in-Class companies are building substantial, multi-faceted relationships with solution providers that go far beyond the simple acquisition of<a href="http://www.signaturemarketingservices.com/insights/best-in-class-companies-rely-on-teleservice-partners/"> ...read more</a>]]></description>
		<link>http://www.signaturemarketingservices.com/insights/best-in-class-companies-rely-on-teleservice-partners/</link>
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		<title>Want Guidance and Insights? Think Beyond the Campaign</title>
		<description><![CDATA[Some companies think of marketing as a series of discrete events called campaigns.  They move seamlessly between these events, judging them merely on response rates and investment returns. But perhaps such marketing approaches are not as seamless as they seem. The trouble is you can&#8217;t truly capitalize on the learning and insights now being generated<a href="http://www.signaturemarketingservices.com/insights/want-guidance-and-insights-think-beyond-the-campaign/"> ...read more</a>]]></description>
		<link>http://www.signaturemarketingservices.com/insights/want-guidance-and-insights-think-beyond-the-campaign/</link>
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		<title>Sales Intelligence Empower Front Line Staff</title>
		<description><![CDATA[Top-performing companies are actively deploying sales intelligence solutions to identify their buyers and prepare for effective meetings, according to research from Aberdeen Group. By providing valuable insight, these companies are enabling their sales teams to strengthen performance and creating new efficiencies in sales operations. This all goes to being relevant and a valuable source of<a href="http://www.signaturemarketingservices.com/insights/sales-intelligence-empower-front-line-staff/"> ...read more</a>]]></description>
		<link>http://www.signaturemarketingservices.com/insights/sales-intelligence-empower-front-line-staff/</link>
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