It hit me tonight as I was developing conversation guides for a new lead generation campaign we will be kicking off soon how very little time we have to catch the interest of our prospects.
Bottom line, executives and decision makers are super busy, have more responsibilities than ever before, and are being pressed to achieve greater results in less time. We have to convince them to give us a precious slice of their time and attention, and we have to do it in about a minute’s time. More than that, you risk losing them.
So how do I do this? It helps to keep it simple. I want to say just enough to make them curious enough to want to hear more. Because truly that’s what we’re after, right? I’m not trying to convince them to buy anything…that would take a lot longer than the 60 seconds I’ve been given. I just want them to be interested enough to agree to further conversations…and that’s the goal. Plain and simple.
